Sunday, 8 December 2013

The Influence of Barney on Businesses

I must confess that of late, a few of our evenings have been spent at United Square, awaiting the appearance of a purple celebrity.

It was 6pm on a Saturday night,  and the restaurant was packed, each table with at least two eager children. The air was filled with anticipation and even the adults seemed more cheerful than usual. All the children seemed unusually well behaved. By 6.50pm, my own husband could bear it no longer. Armed with two portable chairs, he strode out of the restaurant to reserve place with a good view. At 7pm, the restaurant was practically empty.

When I commented to the friendly waitress that business was good, she explained that the Barney show split the customers into two frenzied sessions, before 7pm, and after 7.30pm, and that they even had to extend their working hours because many people started dinner late after the show ended!

Thanks to my eager husband, we managed to get front view box seats! We sat through Angelina Ballerina, Bob the Builder, and Fireman Sam, but when Barney came out, you could practically hear a collective intake of breath, followed by cheering!

It was then that I realised that a large number of Singaporean parents know Barney songs by heart. Very impressive. Some were even singing along as they walked around the mall.

At 7.40pm, the mall was back to normal, but with everyone smiling just a bit more than usual. Just because of a purple dinosaur.

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Live musicals daily at United Square till 16 Dec 2013. It's an annual event.
Visit the website for more details.





1 comment:

  1. Barney is my childhood idol too! I love his fellow dinosaur friends - Babybob and BJ too!

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